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ALEMAIS FOREST
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OUR JOURNEY

“Through research and development we can do better by educating ourselves on best practices to create more durable and less wasteful wardrobes. When we know more, we can design more consciously and with more consideration.”

- LESLEIGH JERMANUS

GUIDING PRINCIPLES


RESPONSIBLITY


Since the brands inception we have considered our impact on the climate, and the people who make our clothes. By exercising respect for our environment and production partners, we believe we can be a more conscious business. Whether this is through our carbon positive workforce, reforestation programs or collaboration with suppliers that champion women’s empowerment, we strive to respect our planet and community.

CIRCULARITY

We believe in protecting our natural world as best we can, to do this we need to take ownership of the entire lifecycle of the garments we produce. Put simply, we are responsible for the products we produce its creation and end use. We have embraced circular design principles - with an emphasis on recyclability, low impact practices and utilising regenerative organic and recycled materials - making steps towards a more circular future.

ARTISANAL

An integral part of out the brand is celebrating old world craftsmanship & artisans. Each collection we partner with artisans and embrace traditional techniques that have been passed from one artist to the next, over many generations. We are proud of our work with a diverse range of highly skilled crafts people from India, China and Africa.

Throughout all aspects of the business, we continue to improve to create collections that supports artisanal communities, as well as ensuring our climate, planet and producers are at the forefront of every decision.

OUR FOREST PROJECT


We recognise that our wonderful planet needs a helping hand and with your support we plant a tree with every garment sold. Trees are one of the best tools we have in removing carbon pollution from our atmosphere.

ECOLOGI REFORESTATION PROJECT

Alemais has funded the planting of 200,000 and counting. Healthy trees sequester CO2, making them climate champions from the moment they’re planted. They also help to restore healthy ecosystems, sequestering and storing even more carbon in soils and plant biomass, as well as boosting biodiversity.

Reforestation projects provide co-benefits for local people which can promote employment, gender equality, new income streams and improved community facilities.

> VIEW OUR FOREST PROJECT


OUR FOREST POLICY


Alemais is committed to protecting the world’s forests through our approach to procurement of pulp, paper, packaging and fabrics.

We recognise that trees are one of the best tools we have in removing carbon pollution from our atmosphere, as well as providing a myriad of benefits to our ecosystem. As substitutions for single use plastics are sought out it is recognized that the environmental issues arising with an increase in demand for forest-based products as a substitute must be addressed. Alongside our current responsible sourcing of wood pulp products and investing in reforestation projects, this policy considers the pressing need for conservation of Ancient and Endangered Forests.

Alemais supports approaches and systems to build a future that does not use Ancient and Endangered Forests in the packaging, paper or in man-made cellulosic fabrics, including rayon, viscose, lyocell, modal and other trademarked brands. We will influence these supply chains in order to protect the world’s remaining Ancient and Endangered Forests and endangered species habitat.

> VIEW OUR FOREST POLICY

OUR IMPACT

KEY ACHIEVEMENTS FOR 2023

Throughout all aspects of the business, we continue to improve to create collections that supports artisanal communities, as well as ensuring our climate, planet and producers are at the forefront of every decision. Below are our key achievements for 2023.

MATERIALS

  • 70% of our materials are made from preferred materials.
  • 50% of our cotton range is made from organic fibres.
  • 93% of our synthetic fibres is made from recycled materials.
  • 89% of our collections have been made from mono materials.
  • 75% of our materials are made from low impact fibres.*
  • 100% of our viscose is responsibly sourced.
  • Published our Forest policy showing our commitment to protecting the worlds forests.

OPERATIONS

  • 200,000 trees planted and counting.
  • 444.43 tonnes of carbon have been offset through our climate positive workforce.
  • 100% of our online orders are shipped carbon neutral.
  • 100% of our energy used at Alemais HQ is from renewable sources.

MANUFACTURING

TRACEABILITY

  • 100% visibility of our Tier 1 suppliers
  • 100% visibility of Tier 2 suppliers (Fabric mills, dye and print houses)
  • 80% of our Tier 1 suppliers are in China; 13% in India 7% in Kenya.

SOCIAL COMPLIANCE

  • 100% of Tier 1 suppliers are signatories to our Ethical Sourcing Policy and Code of Conduct
  • 100% of our Tier 1 suppliers (Garment manufacturers) have completed a social audit. ( SA 8000, SMETA, WRAP )
  • 69% of our suppliers have been audited using the SMETA pillar 2 and 4 framework.
  • 31% have been audited using the BSCI appraisal.

PROCESSES


DYES AND INKS

  • 100% of our printing is digital print, we opt for this technique as it uses far less water, waste and chemicals than conventional screen-printing and other print techniques.
  • 100% of our materials are certified by OEKO- CERTIFIED standard 100, this means they have been tested for known harmful chemicals for human health.
  • 100% of our dyes and inks are free from nasty plastic and toxic PFOA’s.

PACKAGING AND LABELS

  • 100% of our packaging and swing tags have been made from recycled, renewable or compostable resources.
  • 100% of our swing tags and made using FSC mixed recycled paper.
  • 100% of our care labels are made using recycled polyester.

OUR VALUES

As you shop our site, you will notice we have highlighted key values that apply to each garment.

  • Organic Materials – For a garment to meet this value, a minimum of 50% of the fabric must contain organic fibre and supporting documents must verify this claim.
  • Recycled Materials – For a garment to meet this value, a minimum of 50% of the fabric must contain recycled fibre and supporting documents must verify this claim.
  • Responsible Sourcing - For a garment meet to this value, a minimum of 50% of the fabric must contain responsibly sourced viscose, that reduces the risk of illegal logging of old growth and endangered forests or contacts a minimum of 50% Wool sourced from Responsible Wool Standard supplier, prioritising the welfare of the sheep. Supporting documents must verify this claim.
  • Reduced Impact – For a garment to meet this value, a minimum of 50% of the fabric must meet our preferred materials guideline. These materials have a reduced impact on the environment than conventional fibres. These fibres include Linen and Hemp.
  • Artisanal – For a garment to meet this value, it must feature the traditional handmade craftsmanship.